With the good weather comes the practice of outdoor sports, and protecting the skin from the sun is once again one of the top priorities in a good skincare routine. But what if we told you that using facial sunscreen should be a year-round habit, even on cloudy days and indoors?
At MartiDerm, we are well aware and that's why we have added a new key ally to our Sun Care range, the SPF 50+ Active [D] Hydra Gel.
As we move towards more conscious and preventative cosmetics, facial sunscreen is no longer a seasonal product but an essential skincare staple. In fact, protecting yourself from the sun on a daily basis not only prevents premature aging, but also reduces the risk of dark spots, loss of elasticity and other damage caused by solar radiation, blue light or infra-red radiation.
Skin has a memory and the right protection today is healthy skin tomorrow.
Why use facial sunscreen every day?
Solar radiation is there even when the sky is overcast or cloudy. In addition to the well-known UVA and UVB rays, blue light from screens and infra-red radiation also contribute to skin aging and oxidative stress.
Added to this is an increasingly active lifestyle, with outdoor training, walks, hikes or sports activities in the sun. All of this calls for suitable protection: a facial sunscreen that can keep up, does not irritate your skin, does not make it oily and remains stable even when you are sweaty or wet.
This is why dermatologists insist: the best anti-aging treatment is a good sunscreen that adapts to the real needs of your skin and your lifestyle.
MartiDerm's solar revolution: photo-activate your skin and make the most of the sun
At MartiDerm, we have developed solutions that combine science, sensoriality and efficacy. Our Sun Care range responds to this philosophy and, in constant evolution, integrates Photo-Active Shield Tech®, exclusive technology that is activated by UV radiation to boost the level of protection, keep it stable for longer and offer effective care without compromising comfort.
The result? Protection that activates when you need it most, remaining stable and effective even in demanding situations: sweat, water, rubbing, intense physical activity or prolonged exposure.
New facial sunscreen: SPF 50+ Active [D] Hydra Gel
Within this innovative line, SPF 50+ Active [D] Hydra Gel becomes a key facial sunscreen, thanks to its formula designed for those seeking broad-spectrum protection without sacrificing lightness, comfort or oil control.
Designed specifically for combination or oily skin, this facial sunscreen offers an ultra-light, fresh experience with no white residue, even in demanding settings such as outdoor sports, where sweat, rubbing and long hours in the sun can put any product to the test.
What makes it different?
- ● Photo-Active Shield Tech®: our exclusive technology that causes sunscreens containing it to photo-activate when exposed to UV radiation.
- ● Fluid texture and oil control: invisible finish, no shine or oily sensation.
- ● Water and sweat resistant: ideal for sports and intense days in the sun.
- ● It does not irritate the eyes or clog pores thanks to its non-comedogenic formula.
- ● Suitable for daily use even on hairy areas.
- ● Antioxidant and soothing action: thanks to ingredients such as cocoa extract (protection against blue light and IR), chicory extract (soothing effect) and a Vitamin D-like active ingredient that reinforces the barrier function and improves hydration.
All this in convenient, lightweight packaging that's perfect to take with you everywhere you go.
![SPF 50+ Active [D] Hydra Gel MartiDerm](/sites/default/files/img/spf50-active-d-hydra-gel-martiderm.jpg)
Proven efficacy of this facial sunscreen
The effectiveness of a facial sunscreen should not only be measured by its SPF, but also by how it behaves on the skin: on the move, with sweat, in contact with water, in hot climates or during long exposures. And that's where the new SPF 50+ Active [D] Hydra Gel stands out in particular.
Tested under real conditions of use and under dermatological and ophthalmological control, SPF 50+ Active [D] Hydra Gel has been proven to offer effective, comfortable protection that is highly valued by consumers:
- ● 100% of users stated that it leaves no white residue even when getting out of the water or playing sports¹.
- ● 97% highlighted its invisible finish, which is particularly valued in sunscreens for daily use².
- ● 98% considered this sunscreen to be suitable for sports¹.
- ● In addition, 89% of those who regularly use specific sunscreens said they would change their usual product for this one³.
¹ Consumer test. Subjective assessments. Ref: E240564RD.
² Non-comedogenicity and use test under dermatological and ophthalmological control. Subjective assessments. Ref: 03-ZP24-136-071.
³ Consumer test. Self-assessments. Ref: E240564.
The data reflects the quality of its formulation and its ability to adapt to different lifestyles: from urban use to intense outdoor training.
Include this facial sunscreen in your daily routine and you will notice the difference
The new SPF 50+ Active [D] Hydra Gel facial sunscreen can be used as the last step of your facial routine in the morning, every day of the year. Its light texture allows for easy reapplication, without smudging or disturbing make-up or skin comfort.
A simple gesture that can make a difference to the health of your skin!