Over time, keeping your skin firm can become a real challenge. Factors such as a natural decrease in collagen and elastin, prolonged sun exposure and the effects of stress and lifestyle have an impact on our skin. It starts to lose elasticity and density, showing signs of sagging and wrinkles.
As a New Year’s resolution, we want to help you restore this firmness that gives skin a young and healthy appearance.
Find out how you can improve the firmness of your skin and start 2025 with an ideal routine for your face.
Why does skin lose firmness over time?
Collagen and elastin fibres give rise to skin firmness. These are two proteins found in the deepest layers of the dermis that give skin structure and make it more elastic. However, when we reach 25-30 years old, collagen production gradually starts to decrease, which causes skin to progressively lose its firmness and elasticity.
As well as natural ageing, there are other aspects that contribute to loss of firmness, such as sun damage, lifestyle, pollution and environmental factors.
Top advice for improving skin firmness
To boost skin firmness, it is important to adopt good habits and follow a comprehensive care routine that is effective both inside and outside. Here is some practical advice that could make a difference to your skin:
- ● Adequate nutrition: Diet is one of the most important factors for keeping skin firm. Foods rich in antioxidants, vitamin C and collagen help to reduce oxidative stress and boost both collagen and elastin production. Including these types of foods in your diet does not only benefit your skin, but also your general health.
- ● Hydration: Hydration and moisturising are key to maintaining the elasticity and firmness of skin. Drinking enough water throughout the day is essential in order to keep skin hydrated and healthy from the inside. The use of moisturising and nourishing products that retain skin moisture also helps to keep skin elastic and healthy.
- ● Facial exercises: Doing facial exercises and using massage techniques are other ways to stimulate facial muscles, improving blood circulation and boosting the production of collagen and elastin. These exercises strengthen skin structure and help to keep it firm.
- ● Daily sun protection: As we have seen, sun exposure is one of the main causes of premature ageing and loss of firmness. Using sunscreen on a daily basis, even in winter, is an important step to prevent photoaging and protect skin firmness from damage brought about by solar radiation.
- ● Proper rest: Proper rest allows our bodies to restore and regenerate, which also gives the appearance of healthier and firmer skin. When we are asleep, our skin begins a cell regeneration process, which helps to improve skin firmness and reduce visible signs of tiredness.
Facial routine to boost skin firmness
Here are some basic steps for anyone who wants to start a daily facial care routine that will improve firmness and bring about a lifting effect:
- Deep cleanse: Start with a deep cleanse to get rid of any impurities and prepare skin to better absorb reaffirming agents.
- Apply reaffirming serum with a lifting effect: Serum is a crucial step to improve skin firmness. Its high concentration of agents means it is able to penetrate deep into skin and help restore skin structure too, while giving rise to a visible lifting effect and boosting elasticity.
- Proper hydration: The last step in the routine is hydration. Choosing products that make skin more elastic and retain moisture will make it possible for skin to stay firm and smooth for longer. Opting for creams and contours that boost this lifting effect will take your routine to the next level by contributing to skin firmness.
Global lifting effect Christmas Pack
This year at MartiDerm, we have launched a Christmas Pack onto the market, which is specially designed for anyone who wants to start the year with firmer and rejuvenated skin. This exclusive set is made up of the Absolute Lift serum and includes Expression Gel as a gift. In this routine, both products work together to achieve smoother and brighter skin with fewer expression lines.
- ● Absolute Lift: With this serum, you can achieve a powerful lifting effect that is 3 times more effective than a facial treatment device¹, with a 92% immediate lifting effect².
Its advanced formula goes deep into your skin to reduce the appearance of wrinkles and expression lines, redefining your facial oval every time it is used. This serum is not only reaffirming, as it also hydrates and improves skin elasticity, meaning it is an essential tool for achieving firmer and rejuvenated skin. - ● Expression Gel: This complements the serum perfectly, as Expression Gel is a treatment that specifically works on areas of the face that are more prone to expression lines, such as eye and lip contours, and the forehead. Its localised action works at different levels by filling, relaxing and redensifying wrinkles and expression lines.
Start the year with renewed and firm skin
Firmness is key to making skin look young and healthy. Starting the year with a specific care routine and products designed to reaffirm and strengthen skin, such as the Global lifting effect Christmas Pack, will allow you to show off smoother and rejuvenated skin.
At MartiDerm, we believe in the power of perseverance and in the use of specific products to obtain visible results.
Take the first step towards your New Year’s resolution and enjoy firmer skin with a lifting effect. Looking after the firmness of our skin is more than an aesthetic goal: it is a way to really care for our health and well-being.
Clinical study references:
¹ Lifting effect compared to using a home microcurrent device for 28 days. Ref: 28861223.A-C
² Reaffirming efficacy and lifting effect under dermatological supervision. Subjective assessments Ref: 28861223.A
