The eye contour is the most delicate area on the face as its skin is very thin. In fact, its average thickness comes in at under half a millimetre. It is also the most expressive area of the face and where the core signs of tiredness and aging accumulate. That’s why you must use dedicated products if you want younger-looking, brighter eyes.
Why use a dedicated eye contour product?
The skin around the eye contour is extremely thin and sensitive. It has very low levels of collagen and elastin, which drop even further over time making it hard to absorb the actives present in the products we use in our daily routine. That's the main reason why the skin in this area needs specific care. But it’s not the only one.
Factors affecting the eye contour
There are internal and external factors that can also affect our eye contour. Some of them are listed below:
Fatigue or exhaustion
Accumulated tiredness is reflected in the eye contour. It causes the onset of under-eye puffiness and dark circles below the eyes that can get progressively worse if we don't nip them in the bud.
Our facial expressions
The expressions we make naturally and involuntarily when smiling, surprised or angry produce lines on our face that gradually become accentuated in certain areas such as the corners of the lips, the forehead and, of course, the eye contour.
Exposure to the sun
Prolonged sun exposure causes photoaging, an irreversible problem that impacts the structure of our skin and causes premature aging. Some experts say that many of the wrinkles that appear on our face are caused by the sun, which is why it is so important to look after our skin with facial sunscreens all year round.
Aging
Natural skin aging, added to the above factors, causes wrinkles to appear around the eyes and on the face in general, along with a loss of firmness. Therefore, to counteract the signs of aging, the use of eye contour products is commonly associated with mature skin.
But the fact is anyone, regardless of age, should include them in their daily routine after applying a face cleanser to prevent and alleviate the under-eye puffiness, dark circles and wrinkles caused by the aforementioned factors.
How do we use an eye contour product and what does it do?
For younger-looking, brighter eyes, apply the product to the skin above and below your eyes morning and night, avoiding direct contact with the eyes. We suggest using products with applicators that make them easier to apply, such as Sublime Expert Eye Contour, which has a metal applicator for a cold and soothing effect from the first go.
Sublime Expert Eye Contour
This product from the Black Diamond range by MartiDerm is designed to firm and redefine the eye contour thanks to the actives in its formula, including Proteum 89+, the proteoglycan exclusive to MartiDerm which, combined with hyaluronic acid, is tasked with reducing the appearance of wrinkles and protecting the skin from blue light to prevent the appearance of under-eye puffiness and dark circles.
Using Sublime Expert Eye Contour helps hydrate the skin by 97%* and improves eye contour firmness by 93%*. 93%* of users agree it makes their eyes brighter.
Expression Gel
In addition to the areas above and below the eyes, you should also apply dedicated products to areas where expression lines appear, such as the sides of the face (where crow's feet are located), the forehead, the lip contour and the area between the eyebrows.
For this step, an excellent supplement to Sublime Expert Eye Contour and your eye contour care routine is Expression Gel. This treatment from the Platinum range is specifically designed to apply in areas where wrinkles appear and to plump them up with its botox-like effect, making it a safe, noninvasive and more natural alternative to botox.
95%** said their skin looked softer and smoother thanks to the moisturising effect of Expression Gel. What's more, by using a small amount every morning and/or night you will reduce forehead wrinkles by 16%** and crow's feet by 11%**, all thank to the octapeptide and Syn®-Ake complex included in the formula, since these actives improve the appearance of expression lines and help restore the skin.
Lastly, remember that using products for the eye contour will help reduce under-eye puffiness, brighten and decongest your eyes, preventing the appearance of dark circles and minimising wrinkles. However, you also have to take care of your skin from the inside by following a balanced diet, drinking 2 or 3 litres of water a day and getting 7 to 8 hours of sleep at night.
It is time to hydrate and protect the most delicate part of your face with products specifically designed for it. Include Sublime Expert Eye Contour and Expression Gel in your daily routine for the young, fresh and bright eyes you've been dreaming of!
References:
*According to an in vivo clinical study in 22 women aged 34 to 54. Use test under dermatological control and subjective assessment. Ref: VV_ET-16/20DXT2(DF)B_071_21_001.
**In vivo clinical study in 22 women aged 44 to 69. Objective determination of anti-wrinkle efficacy via topometry (FROTIS) after 28 days of use twice a day. Anti-wrinkle efficacy under dermatological control and subjective assessment. Ref: 14-1193/0; 13-1084/0 / 13.0468.
